FAKE ROCKET
REAL VIEWS

While we were creating a campaign for Woodstock, they demanded that at least one of the pieces go viral. Easier said than done. But still done. We teamed up with effects company Woolshed, famous for creating viral hoax videos, to create a simple spot that rocketed to over 30 million organic views without a single cent spent on media. We first released it unbranded and anonymous online, where it picked up a global audience, before linking it back to connect with the rest of the campaign.