ON THE
ROAD AGAIN
The pandemic was a tough time for all brands and Jeep was no exception. Automotive sales dropped as people stayed home. However, when the world began to open up again and people wanted to get out of the city bubble, a capable car suddenly became a hot commodity. We knew we had to act quickly, with multiple pieces of work that could tap into the moment and put Jeep at the forefront of new car buyer’s minds.
Jeep: Working Far From Home – Activation
COVID changed things, with remote working taking off like never before. But remote working hadn’t been taken far enough. We figured, if you’re going to work remotely, you might as well be genuinely remote. We constructed a custom office pod deep in the Tasmanian wilderness, giving a lucky Jeep driver the chance to work far from home, providing a Jeep Gladiator for their “daily commute”.
Jeep: Unlockdown - Film
During the pandemic government infographic videos became the norm, updating on us the ever-changing rules. But as outdoor travel became allowed, getting out in your Jeep became one of the only permissible activities, so what better format to hijack. Jeep Unlockdown told drivers exactly what they could do in their Jeep everyday.